What makes us look?
-
Effective design 1- attracts viewer’s attention
2-holds attention long enough to deliver message.
- Looking is an interactive or relational
experience for viewer. Viewing context is important.
- GD is a dialogue between viewer and design (it’s
a visual system)
- Viewing response have 3 sources; 1-humans
physical body (eyes/hardware) 2-cultural influence 3-viewers experiences
- Eyes: Certain sensations are caused by ways the
eye/brain system processes inputs. Color vibration, shimmering patterns,
optical illusions. Designers use these to get viewer attention
- Humans attracted to faces, infants…larger heads
- Face perception: Sensitivity to gaze of others,
we seek eye contact
- Processing visual info: Brains great
intermediate net input/output contributes to memory, association, language and
imagination. There is processing between the input/output. Human brain asks
questions as the process… What could that be? Is this like anything I have
experienced before? Should I call someone? Etc.
- Culture helps us process appropriately …and we
are able to communicate with others coherently.
- WHY do we look? We are constantly scanning the
environment and selecting certain stimuli to respond to.
- How do we as designers grab a viewers eye? Purposeful
vision…search or surf.
- Search-seeking particular img. Familiarity pops
out and there is recognition. Searchers don’t want ot be distracted.
- Surfers: Let eyes meander . Rapid eye movements
with occasional stops. Attracted to features that promise the most visual info
about the subject; angles, sharp curves, edges, contrast…. Classic atten.
grabbers are aimed at surfers… viewing context is important also. Make it stand
out from what’s around it.
- Our eye easily distinguishes contrast (fig
ground)
- Come closer…distance affects how you see the
img.
- Imgs. that dissolve/resolve: step back from the
images to see them better. Different view points
- Fill in the blanks: When visual info is missing
our mind tends to fill it in. Elicits audience participation by forcing the
viewer to mentally complete an img. Ie subjective contours.
- Color: perception of one color is heavily
influenced by the colors that are around it along with lighting. Simultaneous
contrast, vibrations, transparency… Interaction of color.
- Optical Mixture is an effect we use that causes
colors to lose their identities… they blend rather than separate as hues.
(Impressionist art!) Come closer and you see the individual dots that look very
different when viewer is further away.
- Motion: Natural attention grabber… illusion in
GD or reference to motion. Blurred edges… abstract expressionist painters use
hand drawn imgs or words in GD evoke powerful kinesthetic resonance in viewer.
- Depth: Lead the viewer to fill in a third
dimension to make them feel a part of the imgry. Size contrast… dull v clear.
Type on top of an img creates depth
- WHAT does it mean?? Once viewer is captured
content will keep the viewer or not.
- Play with neg meaning: fear, ansiety,
abnormality are atten grabbers but offending can be disturbing.
- Sex and nudity: culturally specific.
I thought it was interesting to see this
analyzed and there being two different types of viewers… the searchers and the
surfers. I like the emphasis on making your design stand out against its
competition… thinking outside the box so it pops out in its context. Seeing how the eye and brain work to follow patterns or
recognize elements and the use of design principals to attract and keep
attention. All of this information is helpful to a designer to try and
understand that there are different types of viewers and we want to try and
reach them with our design choices. This reading makes me think of what I am
learning in my history class about how advertisers used propaganda during WWI
and WWII to manipulate the masses to sway them into thinking a certain way
about the wars. This is true today as well in advertising any product. There
has been a heavy study of viewers, they are put into categories with different
demographics. People are definitely manipulated everyday into thinking the need
products and even manipulated in how they should vote! These manipulations are
often aided by strong designs
I liked this list that I found on Adams blog... I LOVE any list that will help keep me on task or help me generate ideas! The more tools the better!
8 Items That
You Can Use As an Editing Tool
- drawings
- physical recreations through
crafting with paper, clay, etc.
- verbal critiques
- mind mapping
- defining the problem through basic
ideas and comparing with art element relations
- thesaurus to find
antonyms/synonyms
- camera to find different points of
view
- music to see how it can combine to
contrast or harmonize with the composition and bring emotional attachments.
Time
Management Article
·
Why you need to be organized to be creative?
·
We as designers can easily get sidetracked with
email and clerical tasks to stay on top of communications and networking. There
are lots of distractions before we actually will get to the design part of a
job.
·
The article talks about the Urgent / Important
chart which would help organize a priority LIST :) of tasks.
·
The questions at the end of the article will help
me reflect on what tasks have gotten done for the day. Helps me see that I can get more creative by taking out the meaningless distractions from my routine. Getting
in touch with what is my most creative time will definitely help me see when I am easily able
to focus. Fining out
what works best for me so that I can be at my most creative. This includes
managing interruptions that disrupt my concentration.
The
questions at the end of the article are great because they force me to step
back and reflect about myself. They are basically ways that I can organize myself
and bring the best out of me. Asking the questions and responding to them will
help retrain my brain and how I work effectively. The chart is a great
organizational tool. Not sure as a mom how I would be able to turn off all the
connections to the outside world is realistic or not but I do see the point it
makes. I just think instead of turning it off that I need to learn how to deal
with it and incorporate distractions without getting frustrated or off track.
"The
key principle is to create a ‘buffer’ between the information and demands that
are coming at you, and your response. That way you can get out of reactive
mode, avoid the Sisyphus effect and spend more time on the kind of work that
really inspires you."
AIGA
Design processes
·
Why do you design?
A designer can wear many different hats just
like we learned in GPHD intro with Mario and also in production with Laura… Graphic
designers have to adapt to the job that they are working on… How we approach a
project and the role we take on.
Process Process Process is KEY!
The Model LISTS!!!
1. Define the Problem.. articulate it and give
it boundaries, multiple view points.
2. Envisioning the Desired End State..
Prototype/predict the result.
3. Define the Approach by which victory can be
achieved.. Use maps.
4. Support and action.. use communication to
help them see why they should go along with the journey.
5. Seeking insight to inform the prototyping of
the solution.. research, definitions, imgs, history.
6. Prototyping Potential Solutions … physically
7. Delineating the tough choices .. Designers
make the tough choices..what to include?
8. Work as a team - Facilitate choices to be
made and connect everyones views
9 Choose best solution and activate.. Commit to
the best choice for a solution.
10. Make your solution known.. Marketing
11. Sell the solution.. make sure the process of buying and selling is
helped by the design and that people know what they are buying and what it is
worth.
12. Learn
from it all .. Never stop learning, striving or improving. And learn from the
mistakes, enjoy successes
I am all about organized lists that would make my
job easier and my stress less! The tips in the list are very helpful and would
be for any designer. They are simple and easy to follow. Great advice for any
design job we will get in the future.
Designer's
Guide to Creativity Article
With tips and exercises about how to warm up
your imagination I can get better at idea generation. It can be nurtured/trained
and by paying more attention to my surrounding I can come up with more
variations and better ideas. PROCESS!! Keeps us on track and it helps to get an
umbrella of ideas rather than just one big idea. There is not just one
solution. Ask the right questions. Metaphors can become powerful solutions for
visual problems.
Kerning and Shape Type Game
I
love games! They are a de-stressor for me. I was getting quite competitive with
these! Super fun plus at the same time we are learning!